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So, you’re still using multiple trigger tools in Mailchimp, or have had to create different webhooks or events through Zapier or IFTTT, keep reading because this will interest you. We’ve already been reading about what inbound marketing automation can offer our business for years, but very little is spoken about the tools to use.
This month I’ve been giving a lot of time to Mautic, a tool that is a must for all businesses that have an online presence. It’s true that you can use more sophisticated tools like Sales Manago or Marketo, but Mautic, if used well, is so powerful that it will boost your sales at lower operating costs compared to the alternatives mentioned earlier.
What is Mautic?
This is the first question you should ask yourself. Because it’s great to read about everything it can do, but if you don’t understand the concept, you may not give it the value I mentioned earlier. In a nutshell, it’s a ready-to-use marketing automation tool for your business on the web. This way, you can configure actions so that Mautic is your own salesperson.
You will need someone dedicated to setting up the relevant configurations, but the results are so brutal and promising that it pays off. And this open-source platform, besides many external services, also has connectors with Mailchimp, Woocommerce, or Prestashop. It serves for everything, from news websites to affiliate niches.
Examples of use with Mautic
The explanation is well done, but let’s add some practical examples. You need to understand that Mautic works with triggers and decisions, i.e., conditions. You tell it the conditions and how to execute them. It’s something more complex than just these two steps, but the possibilities it offers are enormous.
Campaign tree in Mautic.
Furthermore, it is able to segment your leads based on your parameters or custom forms. And you can also assign scores to them so that you decide which leads to invest more in, create specific campaigns, and much more.
Imagine you have a sports nutrition store. You know that product X has an estimated expiration date of 3 months, so you could tell Mautic to send an email to those customers who bought that specific product every 3 months and recommend a new purchase, while also reminding them that the one they made is about to be over. Similarly, you could offer, for example, a discount every 4 purchases, or send it automatically to high-value customers (remember the points).
The possibilities are almost endless, and you have several elements to capture the customer’s attention. Everything can be managed from Mautic. From forms to popups and push notifications (there is a connector for OneSignal). My experience has been very positive with this tool.
Do you want to install Mautic in your business?
If so, fill out this form and I will contact you as soon as possible. We will study your case and find the best way for a tool of this type to help your business or website.
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